In 2015, SoBe Beverages approached Beekeeper Zookeeper with the desire to revitalize their brand with a fresh visual identity ahead of their 21st anniversary. We celebrated the brand’s original off-beat personality with a colorful, quirky, and irreverent type and illustration system. The program’s call to action, “Ride the Wild,” was personified by a host of collaged characters and creatures that embody SoBe’s unique line of teas and elixirs – while reflecting the attitudes of its drinkers. As part of the identity overhaul, we also designed a line of graphic tees, a new mixology program, and redesigned the brand’s website and webstore. Visit sobe.com for more.
Credits: Photography – Adam Detour